Eastern Wind is a digital consultancy incorporated in Shanghai, PRC – we serve both local and multi-national companies with markets in mainland China, as well as local products and service organizations seeking to establish markets in the US.
We enable your organization to successfully manage its market-facing business operations: marketing, sales, product fulfillment and service delivery and post-sales support. But the nature of our work involves end-to-end business processes and our consulting team has expertise in all aspects of business operations.
ENTERPRISE CLASS SOLUTIONS
Our mission is to provide integrated enterprise-class digital solutions for all your market-facing operations so that all aspects of your business work seamlessly and efficiently.
Digital Strategy and Planning provides the context, roadmap, and foundation for an operating model that will thrive in China’s rapidly changing business landscape.
Program Management ensures individual projects are aligned with overall business strategies and delivered on-time and on-budget. We use a model-based Agile methodology to hit time-to-market goals without compromising the long-term total cost of ownership (TCO).
Process Improvement optimizes your organization’s operations to build solutions for the future, not the past.
Enterprise Data Management provides a holistic approach to systems design and development and operational data quality to maximize the ROI of your marketing and sales investments.
Prototyping enables stakeholders to see complete working solutions, so that design decisions can be made in the context of an end-to-end process.
Solutions Design and Development – we can work with internal development teams, manage outsourced third-party developers or take full responsibility for solutions design and development. Our “outside-in” methodology emphasizes early integration of all processes, systems, and operations.
We’re not an agency – on the continuum of process-system-campaign, we find that full-service agencies generally aren’t. One of the biggest challenges of using an agency-managed approach to sales and marketing systems is that each marketing campaign operates as an independent track, which limits your organization’s ability to achieve synergies across campaigns, channels and product lines.
We provide the front-end services and expertise to ensure the highest ROI on your marketing, sales and operational investments.
And we work closely with advertising, social media and other channel specialists to bring their concepts to life.