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数据管理
MODEL-BASED AGILE DATA REQUIREMENTS
Eastern Wind’s Data Modeling and Management practice is a comprehensive methodology and toolset for systems development, ongoing operations and analytics.
Consistent with our process modeling methodology, we use object-oriented modeling tools to design data requirements in a top-down fashion – high-level entity models are iteratively elaborated in each sprint.
- End-to-end perspective - high-level entity model provides a consistent foundation across all sprints and Agile teams.
- Context for backlogs - a “just-in-time” approach to elaborating the detail attribute model provides the necessary context for the backlog items in each sprint.
ENTERPRISE DATA HARMONIZATION
As with process analysis, different business units, geographies and actors can have wildly divergent differences in the way they view core business entities – customers, product hierarchies and business transactions.
While its’ truer that there are legitimate differences in the way different business units and geographies manage their operations, more often than not, we’ve been able to facilitate “enterprise data harmonization” that generalizes perceived unique requirements so that, wherever possible, an organization’s data entities are consistent across business units, departments and geographies.
To the extent that we have been able to define a common approach to data requirements, we’ve saved our clients substantial project and total lifetime costs by eliminating unnecessary customization and exception handling.
OPERATIONAL DATA MANAGEMENT
Enterprise CRM and Digital Marketing programs are most successful when both business processes and data models are flexible, responsive to changing market needs and consistent across business units, geographies, key process groups and systems.
Perhaps the single biggest factor in under-performing CRM and Digital Marketing programs is poor data quality. We have seen too many instances in emerging markets where clients try to implement CRM and digital marketing operations before they have built a stable, reliable prospect and customer database using first party and third-party data. The result is typically low ROI on marketing spend.
PRINCIPLES OF DATA QUALITY
A disciplined Data Quality program can have a measurable and substantial impact on your marketing and sales operations. Our Data Management practice will help your organization implement a comprehensive data quality and governance model that includes the following:
- Single Customer Master
- 3rd Party Address and Demographic Validation Tools
- Regular Match-merge, Dedupe and Logical Purge
- Well-defined Data Governance Policies
- Customer Data Quality Monitoring Metrics
- Customer Data Visibility and Access Controls
- Legal Data Acquisition Strategies
ANALYTICS and DATA VISUALIZATION
Eastern Wind’s data consultants are certified in the latest analytics and visualization technologies to help our clients extract timely insights from their marketing, CRM and ERP applications.
PSA
办公室
- US: Manchester, VT
- CH: Shanghai, PRC
- 美国：+01 415.870.0962
- 中国：+86 950.135.100.0557
- [email protected]
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